Why ASBN? (For Our Suppliers) – Summary
Whether you’re a local supplier relying on personal contacts or a national brand reaching markets through reps, ASBN gives you a new way to connect with the repair professionals who drive demand. It’s a platform for visibility and a bridge for building trust — helping suppliers grow stronger relationships and succeed alongside the industry.
A Platform and a Bridge
ASBN is more than just a listing service. It is both a marketing platform and a communications bridge — giving suppliers new ways to reach commercial customers while also building the personal relationships that sustain long-term business.
Two Kinds of Suppliers, One Common Goal
Our supplier community is diverse, but most fall into two groups:
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Local or Community Suppliers
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Focused on businesses within the communities they serve.
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Often specialized in a narrow range of products or services.
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Rely on cold calls and personal contacts as their main marketing strategy.
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National or Regional Suppliers
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Manufacturers and distributors who market across large territories.
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Depend on national marketing campaigns to generate interest.
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Once relied almost entirely on regional reps to reach local markets.
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Both groups face unique challenges — but both need more effective, relevant ways to connect with repair professionals.
How ASBN Helps
For Local Suppliers
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Provides visibility to a broader range of shops without the cost of constant travel and cold calls.
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Strengthens credibility through being part of an industry-wide network.
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Creates opportunities to demonstrate community-level expertise to a wider audience.
For National & Regional Suppliers
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Complements broad marketing campaigns with targeted local visibility.
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Connects directly with the shops and technicians who create demand.
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Helps reps move from transactional selling to building relationships of trust.
Why It Matters
The automotive repair industry generates the demand that drives manufacturing, distribution, and supply. When shops are stronger, suppliers are stronger. By providing a structured, connected platform, ASBN helps suppliers of all sizes succeed in a marketplace that values relevance over noise, and relationships over transactions.
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