Marketing Ideas

Are You Invisible to the Automotive Industry?

Get Found Where It Matters - Join ASBN’s Free Supplier Directory

Once upon a time, every business worth knowing could be found in one place: the Yellow Pages. Big, bright, bold - you could flip a few pages and discover every supplier, service, and specialist you needed. No Google rankings. No fancy websites. Just a phone number and a handshake.

Today?
If you’re not on Page 1 of Google, you might as well not exist.

How Suppliers Can Reclaim Local Relationships in a Disrupted Industry

For decades, your brand grew one handshake at a time. Supplier Directory

Sales reps visited shops. Cold calls opened doors. Loyalty wasn’t built online - it was built across counters, conference tables, and job sites.

Then, the world changed.

Globalization rewired supply chains.

Tariffs redrew profit margins.

Digital marketing promised "reach" but delivered distance.