Welcome, Visitors to the Automotive Service Business Network

"The first and only resource-sharing network connecting the Automotive Aftermarket."

If you are part of or affiliated with the Automotive Service Industry, especially here in BC, you're in for a treat, as we have created a single point of connection for all facets of the Automotive Aftermarket Industry. 

Whether you are a trainee, a seasoned professional, a small business, or a major supplier, we all depend on each other for the continued advancement of our businesses, our careers, and our industry. So, it just makes sense to have one platform where we can all benefit from each other’s business strengths and personal experiences to advance our businesses, our careers, and ultimately, our industry.

Most of all, you want resources and more resources, especially those not easily found on the open internet. You also want it to be quick, simple, and easy to access, with no junk mail in your inbox.

Oh, you also want it FREE.

Well, we're here to deliver.

So, what about this automotive aftermarket? 
Many think this is a parts industry, and if you type into any search engine 'Automotive Aftermarket ', that's the impression you come away with.

But that's not who we are. 

• We are technicians, shop owners, service managers, jobbers, trainers, mobile reps, and more.
  
• We are business owners, engineers, skilled tradespeople, and frontline problem solvers.
  
• We are the professionals — and we’ve been sidelined for too long.

In addition, there’s a whole support network — businesses that were specifically built to serve our needs as commercial customers.

It's time for a new marketing reset.

Here's a different viewpoint that demonstrates our relevance within the Automotive Aftermarket.

Let's follow the money.

Most commercial businesses owe their income to other commercial companies within this network. So, it doesn't take much research to trace the tree to its original financial source. 

The general consumer is the primary source of funding that ultimately supports this vast and complex network, and only one sector is fully responsible for bridging the gap between retail and commercial sectors.

That is the Automotive Repair and Service industry.

Since all aftermarket roads lead to the service sector, one would assume there is likely a strong relationship among all participants. Well, there is none.

“Here’s the truth: the service sector is the center of the aftermarket economy.”

Read. We are at the Core of the Automotive Aftermarket for more information on this topic.

From the beginning, all participants worked hard to build their local and regional markets by developing close relationships with their commercial customers in the service sector. Through personal connections, the field representatives applied resources such as product training, customer support, warranty issues, inventory management, service tips, and the occasional gossip. This, in turn, strengthened business and brand loyalty, resulting in substantial market share. 

This may have been an expensive, antiquated system, but it was all we had, and it worked, for the most part.

Then, through cost-cutting to stay in business and the promise of unlimited customers worldwide, most commercial product manufacturers and service providers decided to significantly reduce their field sales and service forces, replacing them with public websites. This was a significant shift in their marketing process that has adversely affected their market share and customer confidence. Then came the COVID-19 pandemic, which sealed the doors to this decision. This also sealed the fate of too many of our industry suppliers and local business service providers who lack the resources to build an alternative marketing process. 

Read Where Have All Our Reps Gone? for more on this topic.
The lure of the World Wide Web information superhighway is unmistakable. Still, that platform has proven to be entirely governed by the general consumer worldwide, and that's not who we are. We're Commercial.

Then came Trump's tariffs.  

This drastically changed the complexion of this industry.

Since most of the content on ASBN is for our eyes only, registration as a member is required.

Don't worry, that's free too.

Do you want to know more?