Applying the K.I.S.S. principle (keep it simple stupid) to ads

I found checking different sites to determine what they charge for ad space and how they are presented confusing. It shouldn't be.

So, let's change that to where it suits everyone.

Here at ASBN, the starting point for every advertiser is the Supplier Directory, where every supplier creates a free business card-style listing with no exceptions, and only registered ASBN members can access your contact information. (See Features and Options for more information.) There is also an option for a full-page ad. See Packages

This opens the door to every supplier in every community who wishes to do business with our industry. Having a website is not necessary. 

Site Ads; Types and Formats

There are so many ad types and formats available that it is enough to make your head spin. Here's a sampling of what's out there. I thought that advertising was a process of getting your message directly to the people interested in what you have to promote. In our industry, all viewed ads should be valuable resources. That does not appear to be happening.

So, let's make it simple.

Any internet marketing campaign's biggest job is attracting prospects who could be customers. From there, a vetting process begins to convert prospects into potential customers, and your messaging is adjusted accordingly.

That primary job is a natural result of this network's core design, which gathers only industry prospects under one roof. The numbers may be smaller than those of IT marketers' prospect lists, but on ASBN, you know they are all potential customers. This allows you to fully focus on your messaging at the start, which is the goal.

Because your messages are the priority, banner ad styles alone will suit our needs quite well. 

Example only: This mock-up shows how ASBN site ads can appear beside relevant industry content. Final placement, size, and availability depend on the selected advertising package.

For those unsure, banner ads are just boxes of space you rent, and you supply the content that goes in that space. The content could be plain text, images, videos (future), links, or a combination. They come in different sizes and site page locations. Some spaces are co-op shared with others as an economical option. They can also be incorporated into articles and newsletters.

Site Ads; Pricing

You've heard of Pay-per-Click (PPC), Cost-Per-Click (CPC), Cost-Per-Mille (CPM), and others to describe common internet ad pricing models. Yes, it is confusing. Something like this may make sense if you have to cast a wide net over the vast public internet in hopes that you'll catch something. But we've progressed well past that. In addition, how would you budget this expense, not knowing what your actual costs will be? Here's an eye-opener.

Again, let's simplify this.

We charge a simple flat rate for all ads.

This simplifies the whole advertising process, making it predictable, clear, and precise, a perfect fit for every budget, and highly manageable. 

To help with this, each account has its own ads management section. 

Here, you have control of all your site ads where you can;

• Select banner size, location choice, and content type
• Edit your content as needed
• Create and manage campaigns

Since the core purpose of the Automotive Service Business Network is to bring all businesses and their people, along with all our suppliers and their people, together under one roof to share ideas and do business, we have opened the doors to a marketing platform that can serve the unique needs of both sides of the same coin.

Because we're in this business together, and we need each other.